Our Deluxe Black Eye Liner is extraordinary, goes on like velvet, lasts longer for a deeper richer Goth look. Bloody Mary suggests to apply the "Black Heat Eye Liner" to both the upper and lower inside of the eye lids and then line the outside. An alternative look is to line the inside and outside with the White Heat Eye Liner and then apply the Black Heat Eye Liner using a double thick line to the outside of the eyes and bring out to the end of the eye for a cat eye effect. It is also a cool effect to make a small tear drop with the Black Heat Eyeliner on either corner of the eye.